Description

Brought to you by ParkLife - we will cover the "chicken vs egg" debate about branding in small business. 

So you want to go out on your own and you want to get it moving quickly. Entrepreneurs want business cards, a website, buying channels, and most importantly - paying clients and revenue. But where do you start with showing that your business is live and ready for showtime?? Logos and websites are now easy to create, but what do the logos stand for? What do you stand for? Does your corporate identify without its own soul and purpose?

Branding agencies will often ask such questions from new clients - as do most design firms (interior, general contractors, landscape architects, etc) - but how many of us are prepared to answer these questions to get the most out of investing in an agency?

Brian Castle of ParkLife will bring his insights to the forefront and take us through some hands-on approaches to find the soul of your business and your brand.